Project Overview

Chug is a prebiotic soda brand designed to bridge the satisfaction gap between traditional sodas and healthy alternatives. This project explores how bold visual design can challenge industry assumptions about healthy product positioning. We re imagined prebiotic sodas through confident branding that signals both intense satisfaction and genuine health benefits, targeting health-conscious consumers who refuse to compromise on taste experience.

Chug Soda

The prebiotic soda that actually satisfies

Brand Identity & Package Design

Summer 2025

TIME FRAME

8 weeks

METHOD

Market Research,

Brand Strategy, Visual Identity Design, Package Design

ROLE

Product Designer

Brand Designer

CHALLENGE

Bridge the gap between Handshake's intended functionality and actual student user experience

TOOLS

Adobe Illustrator, Photoshop, Figma, After Effects, Principle, Adobe stock mockups

COLLABORATORS

Bhanu Teja Kamuni

The first healthy

SODA

soda

that actually feels like

Bold flavors. Real benefits. Zero guilt.

Real prebiotic benefits

Made with real fruit juice

Bold flavors that actually satisfy

1g sugar (vs 39g in regular soda)

This is how you CHUG now

Two ways to

CHUG

Original
Collection

Pure flavors.
Bold satisfaction.

Mix
Collection


Creative combinations.
Premium experience.

Our Story

You know that feeling when you crack open a real soda? 
That bold fizz. That instant satisfaction. 

Every healthy alternative disappointed us. It was always
taste or health 

Finally, no compromise.
Get ready to
CHUG

The only prebiotic soda that tastes as good as it looks.

Want to work together?

If you like what you see and want to work together, get in touch!

Copyright © 2025 Sai MeghanaReddy Bomma.All rights reserved.