Project Overview
Chug is a prebiotic soda brand designed to bridge the satisfaction gap between traditional sodas and healthy alternatives. This project explores how bold visual design can challenge industry assumptions about healthy product positioning. We re imagined prebiotic sodas through confident branding that signals both intense satisfaction and genuine health benefits, targeting health-conscious consumers who refuse to compromise on taste experience.
Chug Soda
The prebiotic soda that actually satisfies
Brand Identity & Package Design
Summer 2025


TIME FRAME
8 weeks
METHOD
Market Research,
Brand Strategy, Visual Identity Design, Package Design
ROLE
Product Designer
Brand Designer
CHALLENGE
Bridge the gap between Handshake's intended functionality and actual student user experience
TOOLS
Adobe Illustrator, Photoshop, Figma, After Effects, Principle, Adobe stock mockups
COLLABORATORS
Bhanu Teja Kamuni
The first healthy
SODA
soda
that actually feels like


Bold flavors. Real benefits. Zero guilt.







Real prebiotic benefits
Made with real fruit juice
Bold flavors that actually satisfy
1g sugar (vs 39g in regular soda)
This is how you CHUG now
Two ways to
CHUG
Original
Collection
Pure flavors.
Bold satisfaction.


Mix
Collection
Creative combinations.
Premium experience.






Our Story
You know that feeling when you crack open a real soda?
That bold fizz. That instant satisfaction.
Every healthy alternative disappointed us. It was always
taste or health
Finally, no compromise.
Get ready to
CHUG

The only prebiotic soda that tastes as good as it looks.










Want to work together?
If you like what you see and want to work together, get in touch!
Copyright © 2025 Sai MeghanaReddy Bomma.All rights reserved.