BRAND IDENTITY & PACKAGE DESIGN
Chug Soda
The prebiotic soda that actually satisfies
ROLE
Product & Brand Designer
TIMELINE
8 Weeks
TEAM
Individual Project
PLATFORM
Physical Product & Packaging
METHOD
Market Research
Brand Strategy & Positioning
Visual Identity Design
Packaging Design Exploration
SCOPE
Brand Narrative & Positioning
Visual Identity System
Packaging Design
Color & Material Exploration
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Overview
Chug is a prebiotic soda brand designed to bridge the satisfaction gap between traditional sodas and healthy alternatives. This project explores how bold visual design can challenge industry assumptions about healthy product positioning. We re imagined prebiotic sodas through confident branding that signals both intense satisfaction and genuine health benefits, targeting health-conscious consumers who refuse to compromise on taste experience.
The first healthy soda that actually feels like SODA
Finally, No Compromise
Bold flavors. Real benefits. Zero guilt.
This is how you CHUG now
Real prebiotic benefits
Made with real fruit juice
1g sugar (vs 39g in regular soda)
Bold flavors that actually satisfy
Two ways to
CHUG
Original
Collection
Pure flavors.
Bold satisfaction.
Mix
Collection
Creative combinations.
Premium experience.
Our Story
You know that feeling when you crack open a real soda?
That bold fizz. That instant satisfaction.
Every healthy alternative disappointed us. It was always
taste or health
Finally, no compromise.
Get ready to
CHUG
The only prebiotic soda that tastes as good as it looks.
READY TO TURN FICTION INTO FLOW?Let's Collaborate
Tell me about your idea, your vision, or just say hi.