ROLE

Visual Designer · Brand Identity Designer

TIMELINE

6 Weeks

TEAM

Individual Project

METHOD

Brand Discovery & Positioning

Visual Moodboarding

Color & Typography System

Brand Application

SCOPE

Brand Narrative & Tone

Logo System

Typography System

Visual Identity

Digital Brand Applications

[ 1 ]

Overview

Born from the belief that great coffee deserves an equally great companion, Sip & Dip redefines the neighborhood coffee experience through the art of perfect pairings. We're not just another coffee shop - we're the bold answer to a culture that's forgotten how to savor the moment.


Sip & Dip speaks to the coffee lovers who believe taste and aesthetics should never be compromised, who understand that the best experiences happen when quality meets creativity. Our distinctive black and pink identity isn't just visual - it's a promise that every visit will be as memorable as it is delicious.


We're here to be your daily ritual, your creative fuel, and your reminder that life's best moments deserve to be celebrated. Because at Sip & Dip, extraordinary isn't an accident - it's our standard.

[ 2 ]

Brand color

Our color palette pairs bold contrasts with soft warmth to capture the soul of Sip & Dip confident yet inviting, modern yet timeless.

It's inspired by the perfect coffee moment where strength meets sweetness, creating an experience that's both striking and comforting.

Dramatic but never intimidating, playful but never childish, these colors balance bold statements with gentle welcome, just like the perfect pairing.

Deep Black

HEX #1A1A1A

Pure White

HEX ##FFFFFF

Grey Charcoal

HEX #2C2C2C

Accent Pink

HEX #FFB6C1

Deep Black

HEX #1A1A1A

Pure White

HEX ##FFFFFF

Grey Charcoal

HEX #2C2C2C

Accent Pink

HEX #FFB6C1

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